United Kingdom, Ireland, The Netherlands, 2015, 100’, color
screenplay
Simon Pummell
cinematography
Reinier van Brummelen
editing
Tim Roza
music
Roger Goula
sound
Steve Fanagan
production design
Greg Shaw
costumes
Suzanne Cave
cast
Lachlan Nieboer [Slater]
Nora-Jane Noone [Nadia]
Nick Blood [Joe]
Michelle Asante [Brand New-U Manager]
Tony Way [Gun Dealer/Santa]
Tim Ahern [The Brand New-U Founder]
Jacinta Mulcahy [Surgeon Abigail]
Robert Wilfort [Surgeon Two "Peter"]
producer
Janine Marmot
production
Hot Property Films Ltd
co-producers
Conor Barry
John Keville
Reinier Selen
co-productions
Savage Productions
Rinkel Film
with the support of
BFI Film Fund
Irish Film Board
Netherlands Film Fund
in association with
Illuminations Films
Finite Films
world sales
The Match Factory
Ph. +49 221 5397090
info@matchfactory.de
www.the-match-factory.com
The organization Brand New-U identifies networks of Identicals - "people who walk like you, talk like you, but are walking through different, better lives" - and helps their customers make a life upgrade: by eliminating the Better-Life donor, and relocating their client to that Brand New life. But errors can occur, and a Brand New life can cost more than expected, as Slater learns all too late as he is forced to move through a series of parallel lives. He becomes more and more obsessed as he tries to find the lover he lost, but what he must find in the end is himself.
"Struggling with the overload of choices of our society now, we all have developed multiple ‘selves’: dreams of future ‘better’ selves, fears of past degraded selves, and yearnings for the person we could have been if we had made different choices. Weaving together science fiction and thriller elements, the film attempts to portray our contemporary experiences of slippage and dislocation: how it actually feels - now - to live as many ‘selves’ within the multiple narratives that we create for ourselves in our mediated, networked and alienated world." [Simon Pummell]
Earlier in his career, Simon Pummell made numerous award-winning animated films for UK television. He attracted attention in 2003 for directing the BAFTA-winning documentary feature film Bodysong, known for being the first film to be scored by Jonny Greenwood of Radiohead. Pummell’s documentary Shock Head Soul premiered in the Orizzonti Competition at the Venice Film Festival in 2011 and became part of the art project "The Sputnik Effect". In 2013, his series of animated films, Atlas For Animate Bodies, was exhibited as an installation at the Victoria & Albert Museum. In 2007/9 Pummell was a Harvard film studies fellow, and since 2010 he has been a Research Professor and Director of the Media Design Program at the Piet Zwart Institute. Brand New-U is his first narrative feature film.